Bjorn Borg has decided never to sell his Wimbledon trophies citing that the trophies mean long term financial security. If you decide never to sell trophies, does it not mean they are not financial securities at all for him? I do not see the logic there.
Not that I am advocating selling trophies or am against it. It is person X’s trophy. If he has had financial problems in the future, how else can he tacke them? Sporting personalities who do not even have financial tproblems have decided to sell sporting memorablia for easy cash or charity in the past.
How Borg will tacke his immediate financial problems though, I do not know. As CNN reports:
Bjorn Borg Design Group crashed in 1989 and he is being sued for 11 million crowns ($1.42 million) by former business associate designer Lars Modin. They case is due to come to court next month. Borg still makes money from the branding of his name, most notably on a successful underwear line.
Bjorn Borg does have a brand name but mere brand names cannot mean people will never face financial problems. Big movie stars and sportsmen have faced similar problems. Moreover, market values of brand names (which have suffered depreciation from the prime playing/performing days) are not usually sufficient to meet huge financial problems. In India, Amitabh Bacchan is the best recent example of a superstar celebrity facing financial problems and then overcoming the phase.
Here’s hoping Borg rides over this phase.
Update: Borg has come out and said it was McEnroe who finally convinced him not to sell the trophies. Also the initial decision was not to do with any financial concerns as he said that he is quite well off.