
Heat’s first ever title. Another title for Shaq. One for Wade and Mourning. Don’t tell me I didn’t tell you Heat will win it and Mr. Nowitzki will run out of steam. World Cup fever has meant that I have missed most of the NBA finals and an exciting NHL playoffs final series as well.
Dhoomk2 informed me that ESPN-star haven’t been showing the finals live in India. I was shocked by it as this is in complete contrast to the Jordan days where then showed all games live from around the Conference semis. When he switched on his TV set late at night, they were showing some aerobics or something. Bewildering.
It is true that the NBA has gone downhill since then but the current playoffs have seen a rebirth for the league. ESPN-star missed the bus to attract new viewers to the game and have a select audience. Live telecasts of the NBA don’t clash with other sports most of the time and had a more serious approach been given to NBA, I am sure it would have reaped long term benefits.
I kept seeing repeated ads of TNA between breaks of the world cup highlights show apart from the cricket ads. Surely other sports have their audiences in India apart from cricket, football and erm, wrestling? A few days ago, I saw an ad for Wimbledon thus –
The only time you get to see girls groan on grass.
Uh WHAT? How is that a good way to draw an audience for a sport? If people are interested in porn or have a soft porn mentality, they won’t switch on to a sports channel for the same. Even if they switch on to sports for a moment as a result of this, you are targetting the wrong kind of audience which isn’t sustainable.
It also shows that you are not confident in the sports viewing audience of the country. True, the segment is smaller than usual. But if you think having a Harsha Bhogle presenting the world cup will draw in the house wifes and the cricket following audience to follow football in India, you are missing the picture. It is similar to Mandira Bedi being called up by Set-Max though not as clearly identifiable.
If you do not take the audience seriously, it will not take you seriously. It will switch to the other sports channels whenever it can – some thing I am sure you would not like.